:root {
  --ink: #141916;
  --ink-soft: #4a5650;
  --paper: #eef2ec;
  --paper-deep: #dfe6dc;
  --spruce: #24563c;
  --spruce-bright: #2f6b4b;
  --spruce-deep: #1a3d2a;
  --mist: #f7f9f6;
  --white: #ffffff;
  --line: rgba(20, 25, 22, 0.1);
  --shadow: 0 20px 60px rgba(20, 25, 22, 0.1);
  --font-display: "Plus Jakarta Sans", system-ui, sans-serif;
  --font-body: "Inter", system-ui, sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --max: 1140px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--mist);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4,
.btn,
.nav-cta,
.brand,
.strip strong,
.customize-grid strong,
.feature-card h3,
.flow h3,
.audience-grid h3 {
  font-family: var(--font-display);
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  max-width: 100%;
  display: block;
}

/* Nav */
.site-nav {
  position: fixed;
  inset: 0 0 auto;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1rem 4vw;
  transition: background 0.35s var(--ease), box-shadow 0.35s var(--ease), backdrop-filter 0.35s var(--ease);
}

.site-nav.scrolled {
  background: rgba(247, 249, 246, 0.92);
  backdrop-filter: blur(14px);
  box-shadow: 0 1px 0 var(--line);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-weight: 700;
  font-size: 1.25rem;
  letter-spacing: -0.025em;
}

.brand-icon {
  width: 1.35rem;
  height: 1.35rem;
  display: block;
  flex-shrink: 0;
}

.site-nav-links {
  display: flex;
  align-items: center;
  gap: 1.35rem;
  font-size: 0.92rem;
  font-weight: 500;
}

.site-nav-links a:not(.nav-cta) {
  color: #3a4540;
  transition: color 0.2s;
}

.site-nav-links a:not(.nav-cta):hover {
  color: var(--ink);
}

.nav-cta {
  padding: 0.55rem 1rem;
  background: var(--ink);
  color: var(--white);
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.88rem;
  letter-spacing: -0.01em;
  transition: transform 0.25s var(--ease), background 0.2s;
}

.nav-cta:hover {
  transform: translateY(-1px);
  background: var(--spruce);
}

.nav-toggle {
  display: none;
  appearance: none;
  border: none;
  background: transparent;
  width: 2.75rem;
  height: 2.75rem;
  padding: 0.55rem;
  border-radius: 10px;
  cursor: pointer;
  color: var(--ink);
  flex-shrink: 0;
  transition: background 0.2s var(--ease);
}

.nav-toggle:hover {
  background: rgba(20, 25, 22, 0.06);
}

.nav-toggle-icon {
  display: block;
  width: 100%;
  height: 100%;
}

/* Hero */
.hero {
  position: relative;
  display: block;
  min-height: auto;
  padding: 7.5rem 4vw 5rem;
  color: var(--ink);
  background:
    radial-gradient(ellipse 70% 55% at 85% 15%, rgba(36, 86, 60, 0.12), transparent 60%),
    linear-gradient(180deg, var(--paper) 0%, var(--mist) 100%);
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    linear-gradient(90deg, var(--mist) 42%, transparent 70%),
    url("https://images.unsplash.com/photo-1556912173-46c336c7fd55?auto=format&fit=crop&w=1800&q=80") right center / cover no-repeat;
  opacity: 0.18;
  pointer-events: none;
}

.hero-inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 3rem;
  align-items: center;
}

.hero-copy {
  color: var(--ink);
}

.eyebrow {
  margin: 0 0 0.85rem;
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--spruce);
}

.hero h1 {
  margin: 0 0 1rem;
  font-weight: 700;
  font-size: clamp(2.15rem, 4.2vw, 3.35rem);
  line-height: 1.18;
  letter-spacing: -0.025em;
  max-width: 16ch;
  color: var(--ink);
}

.hero-lede {
  margin: 0 0 1.5rem;
  font-size: 1.08rem;
  color: #3a4540;
  max-width: 44ch;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 1.75rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.8rem 1.3rem;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.9rem;
  letter-spacing: -0.01em;
  border: 1px solid transparent;
  transition: transform 0.25s var(--ease), background 0.2s, color 0.2s, border-color 0.2s;
}

.btn:hover {
  transform: translateY(-2px);
}

.btn-primary {
  background: var(--ink);
  color: var(--white);
}

.btn-primary:hover {
  background: var(--spruce);
}

.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--line);
}

.btn-secondary:hover {
  border-color: var(--spruce);
  color: var(--spruce);
}

.btn-light {
  background: var(--white);
  color: var(--spruce-deep);
}

.btn-light:hover {
  background: var(--paper);
}

.btn-lg {
  padding: 0.95rem 1.5rem;
  font-size: 0.95rem;
}

.hero-points {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem 1.25rem;
  font-size: 0.88rem;
  color: #3a4540;
}

.hero-points li {
  position: relative;
  padding-left: 1rem;
}

.hero-points li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 0.35rem;
  height: 0.35rem;
  border-radius: 50%;
  background: var(--spruce);
}

.honesty-note {
  margin: 1.25rem 0 0;
  max-width: 48ch;
  font-size: 0.88rem;
  line-height: 1.45;
  color: var(--ink-soft);
}

/* Hero product panel */
.hero-panel {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 16px;
  box-shadow: var(--shadow);
  padding: 1.25rem 1.35rem 1.5rem;
  opacity: 1;
  transform: none;
}

.panel-head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 0.75rem;
  margin-bottom: 1.1rem;
  font-size: 0.88rem;
  font-weight: 600;
}

.panel-badge {
  padding: 0.2rem 0.55rem;
  border-radius: 999px;
  background: #d7e8dc;
  color: var(--spruce);
  font-size: 0.72rem;
  font-weight: 700;
}

.panel-rail {
  display: flex;
  gap: 0.35rem;
  margin-bottom: 1.25rem;
}

.panel-rail span {
  flex: 1;
  height: 6px;
  border-radius: 999px;
  background: var(--paper-deep);
}

.panel-rail span.done {
  background: var(--spruce);
}

.panel-rail span.current {
  background: #b8893a;
  box-shadow: 0 0 0 3px rgba(184, 137, 58, 0.2);
}

.panel-rows {
  display: grid;
  gap: 0.65rem;
}

.panel-rows div {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-size: 0.85rem;
  padding-bottom: 0.65rem;
  border-bottom: 1px solid var(--line);
}

.panel-rows div:last-child {
  border-bottom: 0;
  padding-bottom: 0;
}

.panel-rows strong {
  color: var(--ink-soft);
  font-weight: 500;
}

@keyframes riseIn {
  from { opacity: 0; transform: translateY(24px); }
  to { opacity: 1; transform: translateY(0); }
}

/* Strip */
.strip {
  background: var(--ink);
  color: #e8eee9;
  padding: 1.35rem 4vw;
}

.strip-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.strip strong {
  display: block;
  font-weight: 700;
  font-size: 1rem;
  margin-bottom: 0.2rem;
}

.strip span {
  font-size: 0.88rem;
  opacity: 0.72;
}

/* Sections */
.section {
  padding: 5.5rem 4vw;
}

.section-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.section-label {
  margin: 0 0 0.65rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--spruce);
}

.section-label-light {
  color: #a8d4b8;
}

.section h2 {
  margin: 0 0 1rem;
  font-weight: 700;
  font-size: clamp(1.85rem, 3.1vw, 2.55rem);
  letter-spacing: -0.025em;
  line-height: 1.22;
  max-width: 22ch;
}

.section-lede {
  margin: 0 0 2.75rem;
  max-width: 52ch;
  color: var(--ink-soft);
  font-size: 1.05rem;
}

.section-lede-light {
  color: rgba(232, 238, 233, 0.78);
}

/* Features */
.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.feature-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 1.35rem 1.25rem 1.5rem;
  transition: transform 0.25s var(--ease), box-shadow 0.25s var(--ease);
}

.feature-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
}

.feature-icon {
  width: 2.25rem;
  height: 2.25rem;
  display: grid;
  place-items: center;
  border-radius: 8px;
  background: var(--paper);
  color: var(--spruce);
  margin-bottom: 0.85rem;
}

.feature-icon svg {
  width: 1.2rem;
  height: 1.2rem;
  display: block;
}

.feature-card h3 {
  margin: 0 0 0.45rem;
  font-size: 1.05rem;
  font-weight: 600;
  letter-spacing: -0.015em;
}

.feature-card p {
  margin: 0;
  font-size: 0.92rem;
  color: var(--ink-soft);
}

/* Customization */
.section-dark {
  background: var(--spruce-deep);
  color: #e8eee9;
}

.customize-layout {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 3rem;
  align-items: start;
}

.customize-copy h2 {
  max-width: 18ch;
}

.customize-list-box {
  background: rgba(255, 255, 255, 0.05);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 16px;
  padding: 0.35rem;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.06);
}

.customize-grid {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0;
}

.customize-grid li {
  display: flex;
  align-items: flex-start;
  gap: 1rem;
  background: transparent;
  border: none;
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: 0;
  padding: 1.15rem 1.2rem;
  transition: background 0.2s var(--ease);
}

.customize-grid li:last-child {
  border-bottom: none;
}

.customize-grid li:hover {
  background: rgba(255, 255, 255, 0.04);
}

.customize-num {
  flex-shrink: 0;
  font-family: var(--font-body);
  font-size: clamp(1.85rem, 3vw, 2.35rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.04em;
  color: #a8d4b8;
  opacity: 0.55;
  min-width: 2.75rem;
  padding-top: 0.1rem;
}

.customize-item-body {
  flex: 1;
  min-width: 0;
}

.customize-grid strong {
  display: block;
  font-size: 0.98rem;
  font-weight: 700;
  margin-bottom: 0.35rem;
  color: #f0f5f1;
}

.customize-item-body > span {
  display: block;
  font-size: 0.88rem;
  color: rgba(232, 238, 233, 0.72);
  line-height: 1.45;
}

/* How it works */
.how {
  background:
    radial-gradient(ellipse 80% 60% at 10% 0%, rgba(36, 86, 60, 0.07), transparent 55%),
    var(--paper);
}

.flow {
  display: flex;
  align-items: stretch;
  gap: 0.35rem;
  margin-top: 0.25rem;
}

.flow-card {
  flex: 1;
  min-width: 0;
  margin: 0;
  padding: 1.2rem 1rem 1.25rem;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 12px;
  box-shadow: 0 2px 12px rgba(20, 25, 22, 0.04);
  transition: transform 0.25s var(--ease), box-shadow 0.25s var(--ease);
}

.flow-card:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.flow-arrow {
  flex-shrink: 0;
  align-self: center;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 1.5rem;
  color: var(--spruce);
  opacity: 0.45;
}

.flow-arrow svg {
  width: 1.15rem;
  height: 1.15rem;
  display: block;
}

.flow h3 {
  margin: 0 0 0.4rem;
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: -0.015em;
}

.flow p {
  margin: 0;
  font-size: 0.88rem;
  color: var(--ink-soft);
  line-height: 1.45;
}

/* Audience */
.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.audience-grid article {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 1.5rem 1.35rem;
}

.audience-grid h3 {
  margin: 0 0 0.5rem;
  font-size: 1.08rem;
  font-weight: 600;
  letter-spacing: -0.015em;
}

.audience-grid p {
  margin: 0;
  font-size: 0.92rem;
  color: var(--ink-soft);
}

/* CTA / Contact */
.cta-section {
  background: var(--paper);
}

.cta-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding: 2.5rem;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 18px;
  box-shadow: var(--shadow);
}

.contact-layout {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: 2.5rem;
  align-items: start;
  padding: 2.5rem;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 18px;
  box-shadow: var(--shadow);
}

.contact-copy h2 {
  max-width: none;
}

.contact-copy .section-lede {
  margin-bottom: 1.25rem;
}

.cta-inner h2 {
  max-width: none;
}

.cta-inner .section-lede {
  margin-bottom: 0;
}

.cta-actions {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
  flex-shrink: 0;
  align-items: flex-start;
}

.contact-form {
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
}

.contact-form .botcheck {
  display: none !important;
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.9rem;
}

.contact-form label {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--ink-soft);
}

.contact-form input,
.contact-form select,
.contact-form textarea {
  font: inherit;
  font-weight: 500;
  color: var(--ink);
  padding: 0.7rem 0.85rem;
  border: 1px solid var(--line);
  border-radius: 10px;
  background: var(--mist);
  transition: border-color 0.2s, box-shadow 0.2s;
}

.contact-form input:focus,
.contact-form select:focus,
.contact-form textarea:focus {
  outline: none;
  border-color: var(--spruce);
  box-shadow: 0 0 0 3px color-mix(in srgb, var(--spruce) 18%, transparent);
  background: var(--white);
}

.contact-form textarea {
  resize: vertical;
  min-height: 6rem;
}

.contact-form .btn[type="submit"] {
  align-self: flex-start;
  margin-top: 0.25rem;
}

.contact-form .btn:disabled {
  opacity: 0.65;
  cursor: wait;
}

.form-status {
  margin: 0;
  font-size: 0.9rem;
  font-weight: 500;
}

.form-status.success {
  color: var(--spruce);
}

.form-status.error {
  color: #a33;
}

/* Footer */
.site-footer {
  padding: 2.75rem 4vw 2rem;
  border-top: 1px solid var(--line);
  background: var(--mist);
}

.footer-inner {
  max-width: var(--max);
  margin: 0 auto 1.5rem;
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  align-items: flex-start;
}

.footer-brand p {
  margin: 0.65rem 0 0;
  max-width: 28ch;
  font-size: 0.9rem;
  color: var(--ink-soft);
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.5rem;
  font-size: 0.9rem;
  font-weight: 500;
  color: var(--ink-soft);
}

.footer-links a:hover {
  color: var(--spruce);
}

.footer-copy {
  max-width: var(--max);
  margin: 0 auto;
  font-size: 0.82rem;
  color: var(--ink-soft);
  opacity: 0.8;
}

/* Responsive */
@media (max-width: 960px) {
  .hero-inner,
  .customize-layout,
  .cta-inner,
  .contact-layout {
    grid-template-columns: 1fr;
  }

  .hero-panel {
    max-width: 420px;
  }

  .feature-grid,
  .audience-grid,
  .strip-inner {
    grid-template-columns: 1fr 1fr;
  }

  .flow {
    flex-direction: column;
    align-items: stretch;
    gap: 0;
  }

  .flow-arrow {
    align-self: center;
    width: auto;
    height: 1.5rem;
    padding: 0.15rem 0;
    transform: rotate(90deg);
  }

  .flow-card + .flow-arrow + .flow-card {
    margin-top: 0;
  }

  .cta-actions {
    flex-direction: row;
    flex-wrap: wrap;
  }
}

@media (max-width: 720px) {
  .nav-toggle {
    display: block;
  }

  .hero h1 {
    max-width: none;
    font-size: clamp(1.85rem, 8vw, 2.4rem);
  }

  .hero-lede {
    font-size: 1rem;
  }

  .section {
    padding: 3.5rem 4vw;
  }

  .customize-num {
    font-size: 1.65rem;
    min-width: 2.35rem;
  }

  .customize-grid li {
    padding: 1rem 0.95rem;
    gap: 0.85rem;
  }

  .flow-card {
    padding: 1.1rem 1rem;
  }

  .cta-inner,
  .contact-layout {
    padding: 1.35rem;
    flex-direction: column;
    align-items: stretch;
  }

  .cta-actions {
    flex-direction: column;
    width: 100%;
  }

  .cta-actions .btn {
    width: 100%;
    justify-content: center;
  }

  .site-nav-links {
    position: absolute;
    top: 100%;
    left: 4vw;
    right: 4vw;
    flex-direction: column;
    align-items: stretch;
    background: var(--white);
    border: 1px solid var(--line);
    border-radius: 12px;
    padding: 0.75rem;
    box-shadow: var(--shadow);
    display: none;
  }

  .site-nav-links.open {
    display: flex;
  }

  .site-nav-links a {
    padding: 0.65rem 0.75rem;
  }

  .feature-grid,
  .audience-grid,
  .strip-inner {
    grid-template-columns: 1fr;
  }

  .form-row {
    grid-template-columns: 1fr;
  }

  .hero {
    padding-top: 6.5rem;
  }

  .footer-inner {
    flex-direction: column;
  }
}